The Coach's Fatal Error? Taking On The Executives and an Unassailable Executive Tier

Itranspired Ruben Amorim was able to withstand losing against Grimsby. Survive an important European final versus a particularly poor Tottenham teams for many years. He could survive home defeats to West Ham and Wolves, a lowly league position, an unwavering system, squandering some of the club’s most promising homegrown talent, a poor winning percentage, labeling his team the poorest in Manchester United history. But there was a single opponent with whom Ruben Amorim would not be allowed to dance. You come at the sporting director, and you best not miss.

Unfortunately, like many a Premiership defender in Blackburn’s championship 1994-95 season, Amorim came at Jason Wilcox and seems to have missed. The most distracted of readers can see the irony here: a coach who frequently berated at his players for failing in one-on-one duels crumbling when confronted by the white heat and formidable presence of one of England's top division's most intimidating sporting directors.

And frankly, this whole painful saga appears to portray Jason Wilcox in a different perspective. It may have been easy, based on his nine months in a similar role with the Saints, to view Jason Wilcox as little more than a drudge within the club's structure: a man who owed his position largely to his friendship with ex-colleague Omar Berrada rather than any verifiable talent. How wrong everyone was. In brilliantly outsmarting the club's celebrated head coach, as he outmanoeuvred the unfortunate a previous executive earlier, Jason Wilcox has proved himself to be among football's true generals: a strategic mind that the club's mid-table rivals will now be justifiably concerned.

The Strategic Conflict Over Formation and Philosophy

To illustrate, it was Jason Wilcox who having been part of the hierarchy that hired the rigid 3-4-3 advocate the coach in the first place, was instrumental in trying to persuade Amorim to abandon his beloved 3-4-3. Unsurprisingly, these pleas met a certain resistance. But perhaps such directives hold greater authority when delivered by a man of a man the unimpeachable soccer background of Jason Wilcox, holder of three England caps and a contributor to a championship team from 31 years ago.

Maybe eventually Jason Wilcox may be persuaded to explain his thought processes publicly. Maybe one day questions may arise why Amorim is departing with full compensation, without any compensation reduction clause in place. The director speaks rarely in public, for excellent reasons. The real thinkers in football – individuals such as Jason Wilcox – function on a plane exceeding our prosaic understanding. If he ever did speak, probably we would perceive would be high-frequency signals and complex calculations. Wanting is not quite equivalent to being prepared to receive.

Sir Jim Ratcliffe allegedly suggested playing Bryan Mbeumo in a defensive role.
Sir Jim Ratcliffe has allegedly suggested utilizing the attacker at right wing-back. Photograph: Simon Stacpoole/Offside/Getty Images

The Ultimate Authority In the Throne

Naturally, by focusing our attention on Jason Wilcox we are obscuring the real power behind the modern United throne. Jason Wilcox is, after all, simply carrying out the directives of his ultimate line manager the billionaire owner, who privately has emphasized his preference for a back four. According to reports, Ratcliffe has also suggested deploying the forward in a wing-back role. Ratcliffe is keen for United to embrace data science and analytics. According to ESPN, in an executive meeting early in his minority ownership, he announced that the team's approach to football “shall be decided in this room”.

After all, Ratcliffe is a specialist in these intricate footballing stuff, drawing from his previous experience in industry and yachting. Above all he remains incredibly rich, and it is known, the wealthy are superior: more insightful, sagacious, more tactically astute, simply better. Who else could one trust to oversee a strategic plan of austerity, the building of a modern arena that looks a lot like an abstract design, the acquisition of Benjamin Sesko?

A Modern Football Order: Directors Over Coaches

This is a trend we are increasingly seeing in top-tier football. For decades, clubs foolishly entrusted big footballing decisions to low-level employees like managers, talent spotters – players themselves. Maybe previously possible for an up-and-coming, visionary coach with ideas and energy to join an organization and see their vision through to completion. Yet how many companies have such individuals established? How many large-scale layoffs have they overseen? Far preferable to invest the real power where it rightly belongs: the leadership tier, the casually dressed executives, the individuals with the jaw-dropping professional resumes. It is wiser to determine the tactics in the boardroom and hire a coach who can tailor their offering accordingly. If managers were formerly chefs, they are now more like Deliveroo drivers: not really responsible for the product, yet ultimately answerable should it be delivered poorly or fails to meet standards.

In the meantime, their job is increasingly not about crafting the philosophy and more about marketing it: the front-facing representative of the operation, the visible figurehead of an organisation they can do little to change. A coach at Chelsea leads a team of literal children into Europe and wins domestic cups, and essentially is dismissed for speaking out. Wilfried Nancy finds his standing damaged whereas the people who appointed him continue to make errors another day.

The Modern Corporate Football: Responsibility Only for the Coaches

And possibly on some microcosmic level this is simply corporate governance in action: the rise of a gilded overclass who can never be wrong, whose choices are always untouchable, whose errors can always be sacked away without explanation. Hire the system coach and then fire them for using excessively that system. Hire the process guy and later discard him for taking too long. And most importantly show gratitude; for your modest season ticket price rises, for the latest summer signings, for the reality that the adults – regardless of their expertise – are in charge.

Alexandria Olson
Alexandria Olson

A seasoned entrepreneur and tech enthusiast with a passion for mentoring startups and sharing practical business insights.